“The lab for experimental intelligence.”

CreaVexus X is our experimental intelligence laboratory, a playground for radical innovation and forward-thinking creativity. Embracing a speculative design and future-building approach, this unit explores concepts and technologies that transcend traditional business thinking. Through future scenarios and foresight studies, we focus on foreseeing and shaping emerging opportunities across industries and society. At CreaVexus X, we develop projects at the edges of artificial intelligence and human interaction, exploring how artificial intelligence and human creativity can work in harmony. We also undertake bold projects in creative AI and synthetic art. Through this, we conduct pioneering work that challenges established patterns and inspires new perspectives. In our laboratory, we prototype next-generation experiences like XR (Extended Reality) and AR/VR, and experiment with new forms of interaction and participation. Led by the philosophy of "Beyond Business," CreaVexus X offers creative experience spaces where unconventional ideas can flourish, aiming to impact how we live and work in the future.

• Future Scenarios & Foresight
  Trend analyses and strategic foresight for long-term planning.

• AR/VR Prototypes & Immersive Experiences
  Developing virtual and augmented reality solutions.

• Speculative Design Workshops
  Exploring the future of products, services and society.

• AI–Human Interaction Prototypes
  Testing new ways of collaboration between people and AI.

• Experimental Innovation Projects
  Rapid testing and validation of unconventional ideas.

• Emerging Tech Pilots
  Exploring XR, metaverse and next-gen technologies.

• Corporate Innovation Teams: Developing future-oriented products and services.

• Startups: Differentiating through experimental technologies.

• Tech Companies: Prototyping AR/VR and emerging tech solutions.

• Universities & Research Centers: Pioneering visionary projects.

• Creative Industries: Design, media and art exploring innovation.

• Public Institutions & NGOs: Understanding the societal impact of future technologies.

• Future Readiness: Anticipate and adapt to disruptive trends.

• Creative Space: Safe environment for unconventional ideas.

• Next-Gen Customer Experiences: Immersive AR/VR applications.

• Competitive Advantage: Early adoption of emerging tech.

• Risk Mitigation: Test ideas before full-scale investment.

• Strategic Insights: Foresight analyses for better decision-making.

• Innovation Culture: Foster creative thinking within teams.

• New Business Models: Monetization through emerging technologies.